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User Interface is Important


Website interface must be chosen carefully.

Reflection of company. Users make judgement of company based on experience of website.

Needs to create right emotion.

Loyalty different on the web. Easy to click to competitors web site.

Judgement made in first three to seven seconds.

Website needs to reflect same brand as per other media types.

Information needs to be accessible by all users – accessibility standards should be adhered to.

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